Consumer engagement with your key buying market demographics is a constant challenge for most consumer brands. Typical responses to these challenges from brands tend to skew more towards social ads, retargeting etc. which can certainly be extremely effective, but can also keep you from reaching a broader audience and brand building opportunities. Live, national broadcasting for sales presents an unparalleled opportunity for brands to connect with their audience in real-time. Below are a few examples of the various live broadcast success stories:

CASE STUDY: SCREEN-FREE HOLIDAY GIFT GUIDE SEGEMENT – LIVE FROM NYC

Our team excels at constructing visually dynamic sets at locations ranging from our home base in Atlanta to remote destinations and even in the heart of New York City. Additionally, we specialize in cultivating a deep understanding of brand messaging and intimate knowledge of the products. Crafting both the set and talking points seamlessly integrates products into live TV segments, creating an authentic experience that drives conversions for brands without feeling like a commercial.

In this case study, Chip joined the ‘Fox & Friends Weekend’ crew at FOX Square to showcase some great screen-free gift ideas for kids, teens, and adults. The segement featured everything from coolers to ATVs, highlighting products from: Can-Am, Gel Blaster, Goat Boxco, Senix, Wolf.

The segment proved to be highly productive for all integrated brands, with standout success for Gel Blaster. Following the airing, the company experienced an impressive surge in sales, surpassing $1.5 million and shattering their previous records.

Broadcast segements come with:

• Brand messaging delivered on-air
• Dedicated links and additional messaging on website to drive sales (click here for example)
• Social posts (click here for example)
• Behind the scenes videos for brand usage (click here for example)

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CASE STUDY: CES 2024 SATELLITE MEDIA TOUR

SATELLITE MEDIA TOURS (SMTs) feature one to six products in the home & lifestyle category and are full of energy and engagement. At the 2024 Consumer Electronics Show, Chip partnered with Kathryn Emery to showcase products from Roborock, Greenworks, Chirp, Litter Robot, iFlo, and Aiper.

These interviews aired on Major TV Networks in the top 50 markets from Tampa Bay to Salt Lake City and picked up nationally by Yahoo! garnering over 900 million total impressions earned (700M over the 200M guarantee).

SMTs come with:

• Coverage lasting approximately 2 weeks
• 200 Million guarantee impressions
• Dedicated links and additional messaging on website to drive sales (click here for example)
• Social post (click here for example)