What do you get when you cross a DIY expert, an emmy-winning television producer and a Georgia Tech engineer?
Chip’s talents, training, and continual investment in advancing technologies gives our team exceptional insight to craft the most meaningful metaverse strategies for brands in the Home & Lifestyle category. The case studies below are just a taste of the customizable solutions the Wade Works Creative team can create for your brand’s needs and objectives.
CASE STUDY : Virtual Photography (CGI)
Computer generated space creation is now replacing room scene photography. Full design, art direction for product visualization. 3D asset creation and ability to port into other interactive virtual platforms.
CASE STUDY: INTERACTIVE VIRTUAL HOME & LIFESTYLE SHOW IN SURREAL
Hosted in a first-of-its-kind immersive virtual events platform, this Home & Lifestyle Show was an exclusive media event at the intersection of brands, technology and trends leading the way within the Home & Lifestyle space. Featuring top HGTV and DIY Network celebrity designers and contractors—Tamara Day, Sara Bendrick, Chip Wade, and the entire Design Team from Extreme Home Makeover: Breegan Jane, Carrie Locklyn and Darren Reiher—this invite-only event showcased sample projects, innovative products and new styles for home & lifestyle brands.
This is a live multi user experience with the capacity for upto thousands of attendees at once able to walk around, talk and network together in a full 3D experience right from your computer or smart device. No VR needed.
Chip co-founded Surreal Events in 2020.
CASE STUDY: NAVIGABLE VIRTUAL HOME TOUR
The Daltile Virtual house is a web-based interactive showhouse tour featuring new design and product launches. This platform provides brands the opportunity to showcase their products in aspirational environment with the flexibilty of using an existing space or creating a computer generated one in complete photo realism. This type of metaverse tool allows for product swaping, with links and ability to purchase embed in the experience. The creation of this virtual tour also provides brands with the capability to utlize almost countless high-resolution still images to be leveraged in their print or online media campaigns.
Tour the Daltile Virtual house by clicking here.
CASE STUDY: HYBRID VIRTUAL SET WITH LIVE TALENT PRODUCTION
These hybrid video shoots leverage the flexibility of virtual set creation with the authenticity of live talent message delivery. This solution is perfect for product launches, live PR events, next level brand videos.
CASE STUDY: MAJOR LEAGUE BASEBALL BALLPARK TWIN
In February 2022, the Atlanta Braves announced the creation of Digital Truist Park, a photo-realistic digital twin of Truist Park. This first-of-its-kind platform gives fans the opportunity to experience Truist Park and The Battery Atlanta in an immersive, multiplayer environment streamed directly to their browsers. With the launch of Digital Truist Park, the Braves become the first Major League Baseball team to join the metaverse.
This digital “twin” of Trusit Park was created by Surreal Events. The Braves will host and exclusive first look at Digital Truist Park in April 2022.
Copy included from the February 2022 press release of the Altanta Braves.
CASE STUDY: CITY TOUR
These city tours are navigable web based-experiences to have a virutal interaction of any geographic location or region. This metaverse solutions provides you with the ability to see surrounding areas and transistion from aerial to street level perspective. With the ability to intergrate video, photography and links, this tour provides a more personalized and branded google maps type experience.